Houseproud Pte Ltd was set up in 1996 with the aim to be the market leader in the distribution of gifts & collectibles in Singapore and Malaysia. The Company operates under the brand name of Precious Thots and its first shop was opened in Raffles City in 1996 and is now the current flagship shop, occupying more than 2,200 sq. ft. in a shopping mall that was once voted ‘best shopping mall experience.’ Today it has grown to more than 20 retail outlets in major shopping malls. Besides stand-alone shops, it also operates concessionaires and supplies to departmental stores & specialty gift shops in the region.
From the merchandise perspective, the Company is able to maintain its pole position in the gift industry through its exclusive distribution tie-up with many of its principals and a passion to consistently present fresh ranges of gift products for its customers. A team of buyers travel overseas regularly, visiting factories and fairs to source for the latest gift products. It also has its own in-house product development team who conceptualizes, designs and produces branded licensed products working with overseas contract manufacturers.
The company has a department dedicated to its export and wholesale business with distribution channels including countries like Malaysia, Brunei, Indonesia and Hong Kong.
Houseproud Pte Ltd begins to stock a section of Christian gifts, books & music in Oct 2007 in its Great World City outlet. It continues to be very well received by its customers. A Christian section can now be found in six of its outlets including West Mall, Jurong Point, Raffles City, Raffles Place and Nex@Serangoon. Besides distribution of books & music, the company also designs and manufactures Christian gifts under its own brand, Lifespring 3:16. It is the company’s mission to continue to expand this segment of its product offering to serve the spiritual needs of its Christian customers locally and abroad.
Sole Distributorship for the following International Brands: Precious Moments (USA), Jim Shore's Heartwood Creek & Disney Traditions, Enesco Collectibles (USA), Lilliput Lane (UK), Walt Disney Classics (USA), Kimmidoll, Kimmi Junior, and Christopher Vine Design (Aus).
Licensees for the following International Brands: Precious Moments ® (USA), Forever Friends ®(UK), Hallmark Design Collection (USA), Walt Disney (USA)
The company has recently taken on licenses for Paul Frank Industries (USA) and Fido Dido Inc. (USA) as well.
Corporate Sales: The company also provides customisation of its products for corporate customers.
Membership: Houseproud runs three successful collectors clubs namely, Precious Moments Collectors’ Club, Lilliput Lane Collectors Club, and Lifespring 3:16 for its Christian segment.
Currently, it has a membership of more than 13,000 collectors. The Company also publishes its own in–house newsletters, “Thots” on a twice-yearly basis. They are mailed out to all the members to keep them informed on the latest product, promotion and events. On a yearly basis, a major event is organized for the Precious Moments collectors.